Launching a celebrity brand for a seed-to-sale cannabis company.
About the Project
Rev Clinics, a seed-to-sale cannabis company in Massachusetts, was weeks away from the launch of a new celebrity brand. We partnered with them to ensure Papi, developed in collaboration with retired Boston Red Sox slugger David Ortiz, would be a guaranteed home run.
Our Team
Meet the people who knocked this celebrity brand launch out of the park.
Nat Kelner
Director of Digital
Cara Geser
Account Delivery Specialist
Gigi Pastrana
Writer
The Man. The Myth. The Legislation.
David “Big Papi” Ortiz is a World Series champion, Baseball Hall of Famer, and medical marijuana advocate — but no amount of popularity could change the fact that regulations on cannabis marketing posed a major concern to the success of the launch. Our 100% organic strategy included social media marketing, partnerships with local influencers, and several Boston-based promotional events. In less than a week, we brought thousands of fans from all over Massachusetts to meet Big Papi himself, garnered national news coverage, and sold out the entire first batch of Papi Cann products.
6.6M
launch campaign impressions
130+
media outlet mentions
$1.4M
first week of sales
248
retail partners across the Northeast
