Bringing in-home physical therapy to the U.S. market.

About the Project

Luna, an in-home physical therapy provider, wanted to activate markets across the country and establish itself as an industry leader on an expedited timeline. We partnered with them to recruit ambitious physical therapists and educate patients on this new cutting-edge care option.

Our Team

Meet the people redefining the physical therapy experience for patients and providers.

Cooper Pickett

Managing Partner

Benjamin-John Sutherland

Account Delivery Specialist

Nat Kelner

Director of Digital

Olaia Azpiroz

UX/UI Design Lead

Amaia Del Olmo

Frontend Lead

Nerea Fontecha

Backend Lead

A Second Chance for Physical Therapists

Physical therapists have one of the highest rates of burnout among healthcare professionals. Recruiting as many physicians as possible wasn’t just about Luna’s success — it meant stopping a mass exodus of providers by converting them to an operational model that supports their wellbeing and empowers them to care deeply for their patients.

2,800

therapists recruited nationwide

74%

reduction in therapist acquisition costs

Improving Patient Outcomes

Physical therapy is essential for post-surgery recovery and those with chronic conditions, but follow-through on treatment falls significantly when patients are required to travel to receive care. By expanding awareness of this first-of-its-kind treatment option, Luna has contributed to improved patient recovery outcomes and helped thousands of people return to living life to the fullest.

Expanding Care for All

Luna continues to expand their impact on healthcare standards by partnering with physician groups, orthopedic clinics, and major health systems like Emory Healthcare and Scripps Health to create a seamless recovery experience for patients. Most recently, we’ve supported them in launching the first in-home physical therapy program endorsed and offered by the American Association of Retired Persons (AARP).