Introducing a European Powerhouse to the Americas

About the Project

AXA is one of the largest financial services companies in the world, but their Investment Managers brand lacked a significant presence in the Western Hemisphere. That's why they engaged Terra to activate this massive new market through a tailored combination of thought leadership, digital campaigns, and targeted sales enablement strategies.

Our Team

Meet the people bringing sustainable investment capabilities to life for audiences across the Americas.

Remy Bernstein

Managing Partner

Nat Kelner

Director of Digital

Mercedes Lorenzo

Creative Director

Elsa Fridman Randolph

Senior Account Delivery Manager

Kip Miller

Senior Digital Content Manager

Benjamin-John Sutherland

Account Delivery Specialist

Florencia Rodríguez

Graphic Designer

Enabling Sales at Scale

We worked hand-in-hand with key sales leaders in markets through North and South America to develop distinct perspectives and and detailed product overviews. We then translated those strategic inputs into a comprehensive suite of multimedia sales collateral to catalyze meaningful relationships with institutional investors in these new corners of the world.

AXA in the Metaverse

We've not only developed a fresh library of evergreen digital assets — including videos, white papers, digital stories, and even a prototyped experience in the metaverse — but also leveraged those assets to run targeted digital outreach campaigns. Building on the company’s longstanding commitment to ESG-focused investing, our multichannel campaigns leverage advanced retargeting capabilities to reach green energy investors at every stage of the buyer journey